How tournament organizers can enrich their content with data

Data has the power to create compelling stories that get fans hooked on a narrative and passionate about an esports match. We see it all the time in traditional sports like basketball, football, and Formula 1 when analytics flash up on the big screen, revealing the slim chances an underdog will win or the history of a long-time rivalry. The crowd erupts with excitement, heartbeats race, and everyone is on the edge of their seats with anticipation. These stories generated by data can get people excited for an upcoming match, keep fans glued to the screen, or have them checking back into a broadcast for a post-match analysis.

Bayes Esports has created a complete toolkit that uses the power of AI and data science to enhance a broadcast and create more engaging content. While our products can enrich customers spanning a variety of use cases, we wanted to focus on tournament organizers today and share how they can leverage Live Match Predictions and Bayes Highlights to enrich their esports broadcast.

Generate Hype Before, During, and After

Generating hype around an esports event is essential for driving new business opportunities. The more eyes on the screen, the higher the chance of turning views into revenue. Data has the potential to spark excitement before, during, and after a match. Live Predictions, for example, can highlight the impact of key moments in a post-match analysis or build anticipation of whether a match will head into overtime. Additional statistics can show who a team’s top player is or give a deeper look into key skills like through scope or in-air kills for a Counter-Strike match. All of these data points tell a larger story.

Imagine using the data to highlight who the underdog of the entire tournament is to build excitement around their next match. Take this narrative one step further. Create a highlight reel of the Counter-Strike team’s greatest moments by effortlessly collating video clips of headshots, clutch moments, and bomb diffusals, with just a few clicks. In the lead-up to the event, this can attract more viewers to a broadcast, increase ticket sales, and draw more engagement to your platforms.

Bayes Highlights makes it fast and easy to find, edit, and share the most exciting tournament and match moments, all on one AI-powered platform. The tool uses intelligent search capabilities to find video clips of a specific kill type, event, player, or team. Once you find the most exciting content, crop, edit, and personalize the highlight reel and upload it straight to your social media platforms. Even during the off-season, your channels can be full of exciting content that keeps fans interacting.

Enrich Your Broadcast with Data

Imagine if you could share with fans clear predictions of the outcome of every match. As key moments impact the outcome, the probabilities fluctuate to reflect where we are at within a match. The visual representation of the data can be shown alongside the video broadcast, allowing tournament organizers to show which team is the favorite to win and how those chances evolve throughout the game in real-time.

Bayes Esports has made this vision a reality with its Live Match Predictions tool. The product has historically been a tool used by betting operators and esports traders to deliver accurate odds, but it is now being leveraged by tournament organizer, ESL FACEIT Group, to drive additional impact. Most recently at IEM Katowice, the Counter-Strike broadcast had the Live Match Predictions pop up in key moments. The probabilities are updated in real-time revealing percentages of what team is most likely to win each map, overall match, and likelihood of overtime. Bayes Esports’ Data Science team created this product based on machine-learning models trained on thousands of matches with millions of data points. Having direct access to the official data ensured the insights were very granular with extremely high accuracy.

With this tool, Bayes Esports can deliver 25 markets for CS2 and 12 for Dota. This tool has huge untapped potential that can extend beyond just the live broadcast. This data can be transformed into a graph to share in a post-match analysis, reflecting how key plays impacted the outcome. The probabilities can be used during the map pick and ban analysis, showcasing the importance of each team’s map choices.

With in-depth Live Match Predictions, a broadcast can even spotlight stats according to a specific player. Imagine entering a 1-1 showdown when the video displays who is most likely to make it out alive, or watching the percentage likelihood of your favorite player making it through a clutch moment. The opportunities are limitless.

Customize Your Content

Whether you're building captivating stories with data or creating engaging short-form videos, esports fans will have more exciting content to engage with. Not only will you be drawing a larger audience as a benefit, but the products we offer at Bayes Esports also provide custom branding options to help unlock new business opportunities.

Both Live Match Predictions and Bayes Highlights offer personalization of the finished product. This could be as simple as adding logos or brand colors to develop a consistent look and become instantly recognizable.

Alternatively, this enables tournament organizers to incorporate unique brand activations that give their partners premium visibility. This could look like a sponsor’s logo next to the predictions on the broadcast or a partner's slogan at the end of a highlight video shared on social media. Turn esports content into a revenue-generating asset, while improving partner satisfaction with premium ad space. It’s a win-win for all.

By harnessing the power of live predictions, curated highlights, and personalized content, you can not only enrich your narrative but also drive new business opportunities. The future of esports broadcasting is rooted in data.