Tipsport was founded in the early 90s and has cemented its place as a leader in betting solutions within Czech Republic and Slovakia. The company’s constant innovation and eye out for the next best technology has helped Tipsport grow into the force they are today. To remain on top, they needed an esports betting portfolio that matched the quality of their traditional sports betting products. Since non-server data didn’t offer the speed and granularity that was necessary, they turned to Bayes Esports for the solution. With Live Match Data powering their models, Dashboard for Traders assisting their traders, and Video for Bettors engaging their customers, their Counter-Strike betting products are one to be rivaled with.
Tipsport is the largest betting agency in the Czech Republic and Slovakia. It started out as an offline pre-match betting company, and over time evolved to become an online sportsbook focused on everything encompassing modern betting.
In the Czech Republic, the brands Tipsport and Chance hold a dominant market share. With over 3000 employees, the agency continues to offer unique betting experiences for the largest gambling audience in Czech Republic and Slovakia.
Always being ahead of the curve, Tipsport recognized the potential esports offered early on, launching its first esports department in 2016. The company has always been open to new opportunities which is reflected in their services and constant innovation.
Given the popularity of CS2 within Czech Republic and Slovakia, Tipsport knew this esports game was very popular and had the potential to generate high turnover if the right measures were taken. The company wanted to ensure they had the highest quality product and become the go-to operator for the large CS2 audience within their region. With a strong emphasis on player prop markets and other side markets, which set them apart from other esports betting-focused companies, the company knew that data without a delay was essential. A quality that only official data direct from the game server could provide.
With Tipsport’s extensive knowledge and many years of experience working with traditional sports, they knew the qualities they were looking for in a partner, so a partnership with Bayes Esports made complete sense.
Bayes Esports is an ecosystem of esports data, products, and services, connecting the top tournament organizers with a variety of digital use cases. Bayes Esports has the majority global share of Counter-Strike esports data, which can be some of the most lucrative tournaments for sportsbooks. The granular and reliable data powers their advanced products and services while incorporating easy-to-use interfaces.
Tipsport powered their mathematical models with Bayes Live Match Data to generate their esports odds. The granularity of the data allowed them to offer unique player props markets. With data flowing directly from the source in real-time, they could stay on top of every action without needing to manually process the data – a HUGE advantage in the dynamic and fast-paced world of esports.
The company also added the official Counter-Strike video to its portfolio receiving it in two feeds: Video for Traders, an undelayed stream, exclusively for trader usage, to enhance the odds-making process; and Video for Bettors, a low-delay embeddable stream to engage Tipsport’s customers and drive more revenues. Both are high quality and ahead of the broadcast stream.
Tomáš Mencl, Head of Esports at Tipsport, shares: “Bayes Esports is a reliable data provider with experience in the biggest CS tournaments. Their data allowed us to create odds for markets that made our offerings distinct from others and even more entertaining for our customers. Player prop markets offered live turned out to have the same turnover as a Winner market, which is huge for us, especially considering that the model hasn’t yet reached its full potential. We also have many other plans already in progress.”
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Since integrating with Bayes Esports, Tipsport noticed three areas of improvement:
The granular data points provided enabled Tipsport to be more innovative when developing its esports solution. With a high-quality esports betting portfolio, Tipsport was able to stand out from its competitors and build a loyal esports audience.
Bayes Esports’ round-the-clock operations team ensures the successful collection and delivery of almost all esports matches. With Bayes Live Match Data, Tipsport was able to automate their odds models, reducing their overhead costs and saving time.
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