Bayes Esports and ESL FACEIT Group Expand Partnership to Enhance Broadcast With Live Match Predictions

• Bayes Live Match Predictions will enrich ESL’s live broadcast for the upcoming IEM Katowice, engaging over 10,000 spectators in the arena and hundreds of thousands of online viewers.
• The analytics will reveal thrilling probability percentages, showing who’s favored to win each map, predicting match outcomes, and building anticipation for a nail-biting overtime.
• The tool unlocks premium native ad space for EFG’s sponsors, ensuring maximum exposure during the live broadcast.

BERLIN. February 6, 2025 – Bayes Esports, the leading esports data ecosystem, is expanding its long-standing partnership with ESL FACEIT Group (EFG) to enhance its tournament broadcast with Live Match Predictions. Underpinned by Bayes Esports’ data science team’s expertise, the industry-leading probabilities for broadcast will be launched at IEM Katowice Play-In Stage starting February 7-9. Over 11,000 fans will attend the sold-out event in the arena, while hundreds of thousands more will tune in online to see who claims a share of the $1,250,000 prize pool.

Powered by official live data from EFG, Bayes Esports’ fast and accurate predictions will be displayed alongside the match broadcast, enriching the viewing experience for fans both in the arena and watching from home. This game-changing collaboration supercharges ESL’s live broadcasts with dynamic, data-driven match insights, delivering real-time predictive outcomes for next-level excitement.

Live Match Predictions for Broadcast Launching at IEM Katowice

The analytics can reflect the probability percentages of who’s more likely to win each map and the overall match. They can also calculate the likelihood of overtime based on live updates of the current state of the game. As the game progresses, the analytics refine win probabilities based on the latest in-game events.

The Live Match Predictions are displayed at any moment throughout a match to generate powerful narratives. This means hyping up a tournament favorite before a match or showcasing an underdog's shocking victory to maximize excitement.

“At EFG, we are always looking for ways to push the boundaries of esports entertainment and make the experience as engaging as possible,” says Falko Wächter, Senior Director Partner Management, Brand Partnerships EMEA at ESL FACEIT Group. “Bayes Esports has consistently impressed us with its innovative tools powered by our data. Their dynamic Live Predictions not only enhance the viewing experience but also create new opportunities for our partners to connect with fans in real-time. With seamless native integrations, brands can engage audiences in a way that feels natural and immersive.”

‍Unlocking Unique Brand Activations and New Revenue Streams

With nearly 1 million viewers watching the IEM Katowice 2024 finals, the ESL broadcast offers sponsors prime visibility at the center of the action. Bayes Esports' live Match Predictions unlock native ad space, allowing EFG to showcase one-of-a-kind brand activations from their partners.

The tool’s flexibility enables the partners to create personalized branding overlays custom to their product and will be seamlessly integrated alongside the displayed predictions. Additionally, the newly available ad space creates an exciting opportunity for EFG to unlock a new revenue stream, further enhancing its monetization strategy.

“Our partnership with EFG dates back to the early days of Bayes Esports, and together, we’ve continuously explored how data-driven tools can elevate their tournaments,” says Ahilleas Papantos, Business Development Director of Bayes Esports. “Data has the power to transform the fan experience and keep them hooked to the screen every step of the way, before, during, and long after the final play. We have seen it time and time again in traditional sports so we are thrilled we can bring this level of excitement to esports. This is just the beginning of how data-driven insights can revolutionize esports broadcasts.”

This is just the tip of the iceberg when it comes to the potential Bayes Live Match Predictions can bring to tournament broadcasts. With over 25 markets for CS2 such as probabilities of a successful ace round and 12 markets for Dota 2 such as who will take the first Roshan kill – the possibilities are limitless.